Let’s Loop Together

When we loop together with others we discover that the world is as colourful as Froot Loops. That’s why we launched a free digital library filled with Equity, Diversity and Inclusion content, so we can better understand each other. Let’s Loop Together! We didn’t have a budget for a massive film shoot so we got creative telling our story using mixed media and stock footage. This took few years to make from spot, to box design, to website.

Launch Spot

Website Experience

Credits

Client | Froot Loops
Copywriter | Aisling Penco
CD | Morgan Kurchak
Co-Director | Reid Marshall (The Pub), Angelo Roldan & Aisling Penco
Editor | Monica Remba (School Editing)
VFX | Melissa Vasiliev (Fort York), Dan Purdy (Leo Burnett)

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