Pre-Launch: Raptor Shopping Day
We built up some earned buzz for the campaign by capturing the Raptor in the wild, shopping for his big cooking show debut.
Episode 1 – Chef Z
Episode 2 – Superfan
Episode 3 – Kayla Grey
Episode 4 – Charles Oakley
In-Arena Placements
Credits
Client | Hellmann’s
Copywriter | Graeme Campbell
CD | Shauna Roe
